Rose colour guide

White Roses

Purity, innocence, new beginnings, and remembrance

Symbolism

What do white roses mean?

Purity, innocence, new beginnings, and remembrance

About

White roses carry a timeless elegance that few other flowers can match. Associated with purity, innocence, and new beginnings, they are the flower of choice for weddings, where their clean palette complements any colour scheme and photographs beautifully. White roses are equally at home in sympathy arrangements, expressing reverence and peaceful remembrance. For new births and new chapters, they offer a sense of fresh possibility and hope.

Best occasions

When to send white roses

Pairing guide

What pairs best with white roses

Silver-grey eucalyptusWhite gypsophilaPale green helleboresIvory lisianthus

FAQ

Common questions about white roses